Smart Retail

Integrate your customer's clicks and bricks experience

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Engage and retain customers through data-driven insights

Smart retail changes the way you engage with your customers. Improve the customer experience through integrating your online presence with brick-and-mortar stores. Push real-time suggestions to customers that are customized to their preferences. Add e-commerce capability to complete the offering.

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What makes retail smart?

Understand and analyze

Smart sensors capture buyer movement, activity and purchasing behavior. Discover why one product line outperforms another, or what impacts foot traffic. Use customized dashboards to see all your data in real time.

Improved customer engagement

Use push notifications to engage with customers as they shop. Provide promotions, encourage feedback and extend the customer relationship to promote loyalty and retention.

Deliver more than your competition

Bring the mobile and in-store experiences closer together. Provide product information through a mobile app as the customer browses your store. Generate greater conversion rates by adding personalized engagement.

Build on your own success

Scale your smart retail approach to cover multiple store locations, warehousing and online shopping. Bring all relevant data together and use advanced AI to analyze it, to identify areas of improvement.

Inside Avnet Silica's smart retail accelerator

Smart retail uses IoT technologies distributed throughout a store and online to capture valuable data. Cloud applications take this data and create insights. Avnet Silica's accelerator technology provides the foundation for a smart retail solution, with easily customized modules that have been developed for seamless integration into leading cloud platforms.

  • Your new insights will get you closer to your customer

    Analyze the data you capture on the shop floor and online to discover your customers' preferences. Use this data to build a compelling customer experience.

     

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  • You can start targeting customer groups

    You will know your customer better, enabling you to create targeted campaigns. Grouping your customers will make targeted campaigns simpler to build and execute. Use parameters such as interests, location, or activity to define groups and create targeted actions.

     

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  • Create effective campaigns

    Use your smart retail technology to create and deliver more effective campaigns. Deliver personalized and interactive content using multiple media types. Inspire customers to find out more, and then drive sales with carefully targeted promotions. Schedule and automate your campaigns based on customer habits.

     

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  • Engage with your customers

    Customer engagement is crucial to increasing sales. A smart retail solution provides the tools to support more effective customer engagement through two-way conversations. Develop new ways to listen to what your customers want, and then provide the platform for them to tell you.

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  • Add geofencing

    A geofence is a physical area defined in the virtual domain. IoT technology allows more precise positioning, enabling smart retailers to focus on geographical areas as well demographic types. When used together with groups and targeted campaigns, retailers increase their success of converting customers into sales.

     

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  • Make it your own

    Avnet Silica's smart retail accelerator provides over 70% of the functionality you will need for your application. Many customers find this is all they need. But if your application goes further, Avnet Silica's engineers can work with you to create exactly what you and your customers want.

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