March 15th - 18th 2021
Dear Avnet Silica Team, please read through the agenda in the table below. For Day 1 we have a fixed agenda. For Day 2 to Day 4, you can choose between multiple thematic tracks.
Please fill out the form below, and select a track for each day.
Registration is closed.
Agenda
- Day 1 - 15.03.
- Day 2 - 16.03.
- Day 3 - 17.03.
- Day 4 - 18.03.
| Time | Topic | Presenter |
|---|---|---|
| Day 1: March 15th, 2021 | ||
| 11:00 - 11:15 CET | Welcome & General Update - The New Avnet | Phil Gallagher |
| 11:15 - 11:45 CET | Update Avnet Silica Executives | Mario Orlandi & Gilles Beltran |
| 11:45 - 12:00 CET | Q&A Session | Mario Orlandi & Gilles Beltran |
| 12:00 - 13:00 CET | LUNCH BREAK | |
| 13:00 - 13:15 CET | eTMC - Opening & Welcome | Lucio Fornuto |
| 13:15 - 14:10 CET | Vertical Markets - accelerate our business growth + Q/A (10min) | Thomas Foj |
| 14:10 - 14:45 CET | Digital Demand Creation update + Q/A (5min) | Brian Wilken / Samuele Scattolini |
| 14:45 - 15:15 CET | SalesForce Update + Q/A (5min) | Alistair Jones |
| 15:15 - 15:45 CET | BREAK | |
| 15:30 - 16:00 CET | IoT strategy update+ Q/A (5min) | Lou Lutostanski (Avnet) |
| 16:00 - 16:45CET | ASIC update+ Q/A (5min) | Pavel Vilk (Avnet Israel) |
| 16:45 - 17:30 CET | Memories Update + Q/A (10min) | Elisabetta Dell Olio & Michael Basca (Micron) |
| 17:30 CET | END | |
Track 1 - SOC/SOM/MPU/FPGA
| Time | Session title | Description | Supplier speaker |
|---|---|---|---|
| 9:30 - 10:30 CET | Sparking AI Adoption with SOM Accelerated Vision Applications | Join us as we discuss how pre-built Xilinx Accelerated Applications for Humboldt SOM are poised to “SPARK” and accelerate user adoption of Xilinx solutions in embedded vision applications. | Quenton L. Hall - AI System Architect (Xilinx) |
| 10:30 - 11:00 CET | BREAK | ||
| 11:00 - 12:00 CET | NXP's MPU Roadmap for Industrial Applications and more | Why do people think NXP when they think of industrial? It is about longevity, reliability, ruggedness, scalability and safety. Industrial solutions from NXP address the broad spectrum of challenges that are innate in industrial systems and we deliver key technologies for industrial - things like Machine Learning, HMI, Motor control & Connectivity - with industrial strength. Join this session to learn where NXP's industrial solutions portfolio is growing in 2021. | Franck Roux - Channel Marketing Manager Digital Networking EMEA (NXP) |
| 12:00 - 13:00 CET | LUNCH | ||
| 13:00 - 14:00 CET | Microchip FPGA & SoC Excellence | Learn about Microchip's Programmable Logic families playing a key role in solving challenges for example those posed by smart factories intelligence requirements "At the edge". New framework extensions added as part of the development ecosystem supporting HDL, C/C++ and the most popular AI/ML frameworks - that further minimize client's development cycle. Demonstrating the Polarfire & Polarfire®SoC platforms will show the benefits acceleration engines, fast connectivity, high processing bandwidth and real time operation, in addition to security, reliability, low power consumption and small form factor. |
Luca Cattaneo - Programmable Foundational Group ESEs Team Manager EMEA (Microchip) |
| 14:00 - 14:30 CET | BREAK | ||
| 14:30 - 15:30 CET | Avnet Integrated - best-in-class SoMs from Avnet's core | Avnet Integrated at a glance SoM Overview, Highlights, Reference Applications CY 2021 Focus Products Outlook and Roadmap |
Ralf Kapahnke Torsten Bofinger (Avnet Integrated) |
| 15:30 - 16:00 CET | Quiz Show | ||
Track 2 - Security / Software
| Time | Session title | Description | Supplier speaker |
|---|---|---|---|
| 9:30 - 10:30 CET | The Ultimate Microsoft Security Update | Short Windows 10 IoT Roadmap Update (Running on NXP i.MX) Microsoft Azure cloud and the EU Cybersecurity Act Update Roadmap about Azure Sphere Information about Pluton implementation Update about Azure RTOS (ThreadX) |
Martin Grossen - Supplier Business Manager Microsoft Embedded IoT Europe (Avnet Silica) |
| 10:30 - 11:00 CET | BREAK | ||
| 11:00 - 12:00 CET | Maximising the Security Potential of the Renesas RA Family | There is significant pressure on application developers to provide strong security in their connected products. However, this is invariably combined with significant pressure to not increase the BOM cost, power consumption, nor size of the product. Learn how maximize the security capabilities of Renesas RA MCUs to enable product developers to achieve these usually conflicting goals. This session will focus on the newest RA Family MCU groups, providing an early look at new security features that will be supported with FSP v3.0.0. | Kim Dinsmore - Security Solutions Manager for Renesas Arm Core MCUs (Renesas) |
| 12:00 - 13:00 CET | LUNCH | ||
| 13:00 - 14:00 CET | Leveraging EdgeLock SE050 Secure Element to protect Industrial IoT Applications | Industrial IoT devices are increasingly connected devices and potential targets for those seeking unauthorized access to the network, malicious control of the device or theft of IoT collected data. The EdgeLock SE050 product family of Plug & Trust devices offers enhanced Common Criterial EAL 6+ based security, with protection against the latest attack scenarios. In this session, you will learn how NXP’s SE050 secure element can be implemented in Industrial IoT applications to address common security use cases such as machine to machine authentication, secure cloud onboarding, protection of sensor data, etc. You will also learn how SE050 supports industrial security standards like ISO/IEC62443 | Nelson Arrey - Junior Marketing Manager IoT Security EMEA (NXP) |
| 14:00 - 14:30 CET | BREAK | ||
| 14:30 - 15:30 CET | SBA, the Avnet Platform to securely Service connected devices Over-the-air | SBA is the Avnet tool to provide customers with the capability to securely administer the content of any chip inside any device remotely over any network without Avnet accessing user-data. | Guillaume Crinon - SBA co-inventor and co-Product Owner (Avnet) |
| 15:30 - 16:00 CET | Quiz Show | ||
Track 3 - MCU
| Time | Session title | Description | Supplier speaker |
|---|---|---|---|
| 9:30 - 10:30 CET | STM32G0: 1st Mainstream 90 nm MCU, One Power Line, So Many Possibilities | The STM32G0 is our newest family of mainstream microcontrollers (MCU) for cost-oriented consumer and industrial applications. This new generation offers a Cortex-M0+ core at 64 MHz as well as a robust architecture with a Securable Memory Area, more RAM and Flash, numerous I/Os, and a more extensive integration of components to simplify the overall PCB design significantly. | Marcus Woxulv - Technical Microcontroller Marketing Engineer (STMicroelectronics) |
| 10:30 - 11:00 CET | BREAK | ||
| 11:00 - 12:00 CET | MCU Product News 2021 | Based on NPIs for 2021, three new products will be introduced. This session will give you an introduction, key selling points, target markets and how to position these NPIs in front of customers and versus the competition. | Thomas Rockland - MCU Regional Marketing Manager Central Europe (NXP) |
| 12:00 - 13:00 CET | LUNCH | ||
| 13:00 - 14:00 CET | Develop Fast Prototypes with Microchip's Powerful, Easy-to-Use Ecosystem | Get your code off to a head start with MPLAB Code Configurator Graphically configure peripherals and software libraries with MPLAB Harmony (32-bit PIC® MCUs and SAM MCUs and MPUs only) Download a free MPLAB XC Compiler, or unlock the full potential of code size savings and code execution speed with PRO licenses Take advantage of MPLAB X IDE’s support for the open-source AVR® and SAM GCC compiler Select the best debugger for your project: MPLAB ICD 4 In-Circuit Debugger/Programmer is our full-featured; most robust debugger (does not support AVR devices at this time) MPLAB PICkit™ 4 In-Circuit Debugger/Programmer is fast and our most popular debugger and programmer MPLAB Snap In-Circuit Debugger/Programmer is our most affordable debugger |
Attila Kolinger - Microcontroller Systems Function Group Team Leader EMEA (Microchip) |
| 14:00 - 14:30 CET | BREAK | ||
| 14:30 - 15:30 CET | Breaking News : Shape the Future now With Renesas | Mickael Haudebourg - Business Development Manager (Renesas) Suad Jusuf - Business Development Manager (Renesas) |
|
| 15:30 - 16:00 CET | Quiz Show | ||
Track 4 - Analog & Sensor
| Time | Session title | Description | Supplier speaker |
|---|---|---|---|
| 9:00 - 10:00 CET | Image & LiDAR system's needs, how Power plane design can influence performances and how is possible to get the best out of it | Starting from Image & LiDAR ON Semiconductor portfolio let’s check together the main power tree requirements, the impact on system performance, and how to design the right power solution to take advantage of all the features of the solution. | Alessandro Maggioni - Senior Regional Marketing Manager EMEA (ON Semiconductor) Borodstov Mikhail (ON Semiconductor) |
| 10:00 - 11:00 CET | Microchip Analog – Integrated within the MCU or external to the MCU | This class will provide an update on the latest analog blocks we have added to some of our latest MCUs. We’ll then cover the capabilities of the Microchip Mindi Analog simulator tool for both external signal chains and some of the new analog functions included within our MCUs. | Presenter for MCU aspects – Attila Kolinger - Microcontroller Systems Function Group Team Leader EMEA (Microchip) Presenter for Mindi – Gareth Williams - Analog Function Group Team Leader EMEA (Microchip) |
| 11:00 - 11:30 CET | BREAK | ||
| 11:30 - 12:30 CET | Splish Splash – Waterproof and Battery driven Gas Sensor Application | Renesas continues to extend its popular ZMOD gas sensor platform with further upgrades. In 2020 an AI machine learning algorithm and new package options, including IP67 water and dust proof, were released. Now, to enable portable, wearable and battery driven devices with an accurate and precise measurement of air quality Ultra Low Power (ULP) method of operations will be released for the ZMOD4410 (Indoor Air Quality) and ZMOD4510 (Outdoor Air Quality). The presentation will cover the latest developments and gives an overview of use cases and applications. | Christian Meyer - Product Marketing Manager (Renesas) |
| 12:30 - 13:30 CET | LUNCH | ||
| 13:30 - 14:30 CET | ST FlightSense™ Time-of-Flight new products based on Histogram algorithm | Presentation of STMicroelectronics new time-of-Flight sensors, based on the Histogram algorithms. After a review of the product roadmap, the training will focus on our two last products based on the Histogram function to better understand - how they work. Some use-cases examples are enhanced by these algorithms will be also described. The benefit of this webinar is to get more information about ST time-of-flight sensors and the principle of the Histogram algorithms. | Sylvie Irigaray - EMEA Marketing & Technical Support in Imaging Division (STMicroelectronics) |
| 14:30 - 15:30 CET | Motor Solutions Trinamic | Deep Dive Trinamic features for Stepper Motors Patented current regulations (How does it work?) Stealth Mode / Voltage PMW mode (Understand differentiation to competition) Micro Player (Enable high-end motor control using cheap low performance 8-bit micro) Motor driver solutions for battery driven IoT Applications (Stepper, Brushed and Brushless) Challenges with battery powered motor drives Trinamic solutions Product News and Outlook (What will come within next 3-6 months?) New Board Level Products (complete electronic solutions) ready to sell Products to be released the next coming 3 month Roadmap preview for upcoming 6 month Call to actions |
Dirk Heuer - Executive Business Manager TRINAMIC Motion Control | Now Part (Maxim Integrated) Christian Gruber - Principal Field Applications Engineer (Maxim Integrated) |
| 15:30 - 16:00 CET | Quiz Show | ||
Track 5 - AI/ML/Cloud
| Time | Session title | Description | Supplier speaker |
|---|---|---|---|
| 9:30 - 10:30 CET | Implement AI on Avnet Integrated Solutions | Avnet Integrated has a wide range of System-On-Modules, Computer-On-Modules (with SimpleFlex) and displays. In this session we will explain the ecosystem for machine learning with Avnet Integrated Solutions. We highlight the benefits, demonstrate how to implement your application and unveil additional possibilities for Avnet Silica. | Avnet Integrated SOM specialist (TBD) |
| 10:30 - 11:00 CET | BREAK | ||
| 11:00 - 12:00 CET | Machine Learning & OpenVINO Toolkit | OpenVINO is a powerful toolkit for machine learning. It can be used for deployment of a variety of tasks including emulation of human vision, automatic speech recognition, natural language processing, recommendation systems, and other machine learning tasks. This session provides an overview of the OpenVINO toolkit, how to implement it on target devices (with a focus on supported Avnet Silica processing devices and SOMs). We will also explain interesting industrial use case examples. |
Intel developer (TBD) |
| 12:00 - 13:00 CET | LUNCH | ||
| 13:00 - 14:00 CET | Enabling ML at the edge through NXP eIQ™ framework | ML applications at the edge are becoming more and more part of everybody’s daily life. This session will show how NXP® eIQ™ machine learning software development environment enables the use of ML algorithms on NXP MCUs, i.MX RT crossover MCUs, and i.MX family SoCs. | Massimo Incerti - Distribution CAS Manager (NXP) |
| 14:00 - 14:30 CET | BREAK | ||
| 14:30 - 15:30 CET | Xilinx latest AI SW technology: What’s new in Vitis-AI 1.3 | During this session you will be provided with a detailed overview of the new features of the latest Xilinx Vitis AI SW technology. In this latest release, new demos were introduced and will also be discussed. | Mark Harvey - AI/ML Specialist FAE (Xilinx) |
| 15:30 - 16:00 CET | Quiz Show | ||
Track 6 - Connectivity
| Time | Session title | Description | Supplier speaker |
|---|---|---|---|
| 9:00 - 10:00 CET | Update on Low Power Wireless Connectivity | We will share success stories with coin cell battery applications (or non-rechargeable battery applications) and the automotive qualified RSL10 with TPMS (Tire Pressure Monitoring Systems) and PEPS/RKE (Keyless Entry). In addition, we will discuss charging techniques with Li-ion BMS. | Christian Gasparini - EMEA Marketing Manager (ON Semiconductor) |
| 10:00 - 11:00 CET | NXP Wireless Connectivity Solutions - Update | Be successful with NXP's Wireless Connectivity Solutions and the latest additions in WCS enablement. This session gives you the latest status about our go-to-market approach for mass-market and touches NPIs and roadmaps. | Olivier Thivolet - Business Development Director (NXP) |
| 11:00 - 11:30 CET | BREAK | ||
| 11:30 - 12:30 CET | BlueNRG Portfolio & Eco System Update | After the successful lunch of BlueNRG-LP over H2’20, during this session we will explain how we are enlarging BlueNRG family with new variants of BlueNRG-LP and a new network processor based on BlueNRG-2. On software side, we will also present a new free IDE and further software bricks to ease integration of voice and MEMS sensors | Dominique Follezour - RF Application Engineer (STMicroelectronics) |
| 12:30 - 13:30 CET | LUNCH | ||
| 13:30 - 14:30 CET | Industrial Realtime Networking – EtherCAT® & TSN | Solutions and enablement towards industry 4.0. Customers are asking for low risk solutions that enable them to expand their markets and grow share over their competitors. We shall use this session to present EtherCAT devices and TSN switching. These cover two significant areas of revenue and high CAGR growth as industrial automation demands greater reach into the factory, warehouse, plant and beyond. Content: Product direction, tools and resources to quickly develop prototypes. Example hardware and a narrative to reduce our customers’ design risk. A blend of current in-production and future to-be-released products. Proven integration EtherCAT Software Framework Embracing standard tools and a leading environment MPLAB Harmony Fully standards compliant |
Ian Saturley - WW Marketing Manager - USB & Networking (Microchip) |
| 14:30 - 15:00 CET | Quiz Show | ||
| 15:15 - 15:45 CET | Award Ceremony & Closing Messages | ||
Track 7 - Power
| Time | Session title | Description | Supplier speaker |
|---|---|---|---|
| 9:00 - 10:00 CET | ST SiC mosfets and STGAP gate drivers - a perfect couple | In this session we will share not just a newest roadmap update, but also technical and application demonstration related to different ST SiC mosfets benchmarking and behaviour at switching with newest isolated gate drivers like STGAP2SIC | Jan Svetlik (STMicroelectronics) Vladimir Scarpa (STMicroelectronics) |
| 10:00 - 11:00 CET | Technologies and Trends in Power and Control Techniques | Learn about new trends and technologies from ON Semiconductor for industrial and automotive applications. Specifically, we will discuss WBG technologies including a competitive analysis, and LV and HV packaging for discretes and modules. We will also discuss our latest high efficiency, control techniques and high density implementations e.g. GaN. Last, we will introduce the new controller for Totem Pole solutions. | Didier Balocco - Technical Marketing Engineer (ON Semiconductor) |
| 11:00 - 11:30 CET | BREAK | ||
| 11:30 - 12:30 CET | Section #1 - Non-rechargeable battery applications Section #2 - Power Modules |
Section #1 - Technical challenges and how to solve them: a. main challenges designing with non-rechargeable battery b. possible pittfails of common battery types c. technics to minimize power in your system d. Outlook about new products to come within next 6 months tailored for these applications Section #2 - Power to come within next 6 months. Module: a. where modules can provide an advantage b. Design examples and applications c. Outlook about new products |
Christian Gruber - Principal Field Applications Engineer (Maxim Integrated) Richard Ward - Senior Field Applications Engineer (Maxim Integrated) |
| 12:30 - 13:30 CET | LUNCH | ||
| 13:30 - 14:30 CET | An Update about latest power products from RENESAS | Power is essential for all designs and customer projects! Get latest news on Renesas Power solutions: HV AC/DC regulators, Buck regulators, Latest LDO ( Low Noise LDO included), Low Iq products, Digital Power / PMICs | Jorg Weeger (Intersil) |
| 14:30 - 15:00 CET | Quiz Show | ||
| 15:15 - 15:45 CET | Award Ceremony & Closing Messages | ||